Case Studies

Logitech searched the world over and selected Gemtech to provide the highest quality audio to showcase their products at retail. In their global launch of over 7000 displays in 7 countries. Gemtech engineered a premium shopper audio experience comparing both analog and digital options. In 6 languages, Gemtech provided all electronics and software.

A long-term successful relationship based on the highest quality performance and zero failures.

Gemtech is an industry leader in retail touchless technology. Touchless techniques have undergone a dramatic evolution recently, especially during the pandemic.  In this case, the customer can scan a QR code and all display functionality is accessible via their mobile device.  They can even save the information to review at a later time, and even order the product, from the retailer, once they get home.

Not only does touchless technology make customers feel more comfortable shopping in stores, it opens a bigger shopping window where the customer can buy and buy more.  Including our POPView remote content management system, retailers have ultimate capability to communicate with the customer, monitor data and analyze the activities.

A large flooring & tile manufacturer wanted to communicate about its flooring in a self-serve retail environment, such as big box stores. The display featured 29 carpet samples, delivering unique content for each. It also had to work should customers put the samples back in different slots.

The retail display dramatically increased customer engagement. Also, by utilizing Gemtech’s POPView remote content management system, The company is able to change content from their headquarters and analyze which samples are most popular, adding in their merchandising.

Gemtech worked with the display house to help launch 10,000 displays globally to mark the announcement of Fitbit going public. Gemtech engineers designed our custom SmartPOP digital signage video and lighting systems to communicate and enhance the product story. They were then tested at our US headquarters.

The displays continued to generate results for 4 years thanks to at least four content changes delivered remotely – Zero product failures.

Bring us into your display conversation.  Together, let’s explore how Gemtech will be more advantageous for your retail display.

JBL asked Victory Display and Gemtech to revitalize existing retail displays while leaving the physical units (casing, speakers, buttons, etc.) intact. In addition to upgrading core technology, Gemtech added its proprietary POPView content management system (CMS) with advanced analytical capabilities. POPView enables JBL to monitor installation and uptime. It permits uploading new content from anywhere in the world. And it also tracks customer engagement by product interest, dwell time, and display screen interaction. A/B content testing is also analyzed.

Displays became a valuable source of information enabling the brand to make more effective merchandising decisions resulting in increasing customer engagement and sales.

How to make products stand out in busy big box stores?

Lighting! Gemtech worked with the brand’s team to engineer this colorful, dynamic lighting system, coordinating captivating RGB lighting control and color transitions. We then delivered the quality SmartPOP component systems to be installed in to their displays.

Significant sales increased for the brand, and our display house client received a SHOP!POP Award for lighting.